Maloka

Give your idea the wings it rightfully deserves

If you have a product idea that aligns with our thesis, MALOKA gives you the opportunity to build it out at scale. Our team’s experience in building for the new India is now yours to harness.

WHAT WE LOOK FOR IN A FOUNDER

(Some) rules still apply

01

The zeal to scale

We are actively involved in, and passionate about, building for the larger community, and this means scale is on our mind as much as it is on yours.

02

Commitment to action

We’d like to help you bridge the gap between ideation and action, and we can do this well when you feel empowered to make decisions that align with your value system.

03

The secret sauce

Who you are matters to us, as much as it does to you. We look for founders and creators with integrity for their idea, and a sense of gratitude for their community.

PERSPECTIVE

We’ve made mistakes so you don’t have to

Often, the journey to scale is fraught with challenges that only compound with time. Having built and scaled startups, we understand how to navigate these complexities. From the seemingly basic (think cash flow) to the complex (changing consumer preferences), we’ve got you covered.

PERSPECTIVE

We believe in an attitude of gratitude

The best way to acknowledge the giants whose shoulders we stand on is to adopt a position of gratitude. We build as part of the community, and the community gives us feedback on our ideas. In this teaching-learning process, acceptance and appreciation are the secret sauce for success.

PERSPECTIVE

Your idea is at the centre

And we want you to focus on creating it, while we serve as your readymade founding team. As the chaos of the everyday takes over, it is easy to forget why we started in the first place. We work to ensure that even as we solve problems together, we always remember the why.

PERSPECTIVE

Our priorities are clear

Being an entrepreneur means investing in an idea while also remaining practically oriented. When to pivot, where to invest more time, what features to prioritise, and how to see- these are the foundations of our decision-making process.

The future is Co-created by entrepreneurs and there is no better time than now to create a company in India for the local and global markets.

Companies we Are Growing

Liv Hybrid

A community driven & focused consumer electronics brand.

Category :

Electronics

NeoYug

A transformative edtech platform in the personal growth space. 

Category :

EdTech

Community Saas

A saas tool for brands to enable communities for businesses. 

Category :

Software as service

Frequently asked questions

A Venture Capital firm invests money and strategic value into companies that demonstrate potential, either in the form of early-stage funding, or promising revenue projections. A Venture Studio, on the other hand, invests capital, time, and resources into an idea, and works to help it scale. The team building the idea out is usually the Venture Studio’s in-house team until an executive leader is able to step in.

The concept of Venture Studios in India is very nascent. At MALOKA, we are very clear on the kinds of ideas we wish to invest in- community-oriented, creator-based startups are the best fit for us because our core team has experience building products of this nature. We believe in bringing the best of our resources to every one of your ideas, which is why we are very selective about the ideas we work on.

MALOKA brings to the table the capital, resources, and time needed to take an idea to scale, in partnership with you.

Yes, we only take in ideas at the pre-seed or seed stage, and we understand the risk landscape of early-stage growth very well. Please reach out to us using the contact form on this website.

Any product idea which is driven by a creator, or is built with the idea of building and nurturing a community around it, is an idea we are willing to invest in. Please reach out to us to know more.

The process follows a few logical steps, such as validating the idea through research and analysis, MVP creation with our in-house team, investments and structuring, and setting up a venture. We place a significant amount of emphasis on the discovery and ideation stages, as this in our mind is the difference between a successful venture from the word go and one that runs into issues later. Once the idea achieves scale, we look for a founding team that is best placed to take the MVP even further. As part of the process, we focus heavily on setting up systems, both operational and tech-based, that make scaling the venture a lot more seamless.

The best way to get to know a team is to have a conversation. We would love to showcase our team’s past track record and current work, and see if your idea could be a good fit for us. Please reach out to us to set up time for a meeting.

Contact Form

Talk to us

Please fill out this form so our team may get in touch with you, and be able to answer any questions you have.

Aradhika Parasher

Social Media and Content Executive

A dynamic individual who wears multiple hats with finesse. As a Social Media and Content Executive, she brings creativity and strategic vision to the forefront of digital marketing.

Beyond the corporate realm, she is a notable fashion influencer, seamlessly blending style and substance in every post. With a keen eye for trends and a knack for engaging storytelling, she brings the latest insights into the creator and digital world to Maloka and our portfolio companies.

Natasha Singh

Head Community & Content

Natasha is the Head of Content & Community at Maloka. She comes with more than a decade of enriching experience in various capacities.

She entered the industry as a fashion and lifestyle PR professional building a bridge between brands and individuals and the media with many designers, lifestyle and apparel brands in her kitty. She went on to become a sports management professional managing and representing Olympic champions and athletes. As she puts it, this has been the best learning phase of her career understanding peak performance mindset, discipline and bouncing from failures from the Olympians themselves.

A post graduate in Integrated Marketing Communications, she has also had a tryst with content strategy and went on to curate development-driven experiences for hundreds of entrepreneurs pan-India to bridge the urban and rural business landscape. The purpose was to upskill the purpose-driven entrepreneurs and provide them with a structure to perform at their peak. She is a Purpose & Transformation Coach herself and has a deep understanding of the personal development and growth space and is obsessed with the idea that every individual must have a purposeful living.

Rachit Agarwal

Entrepreneur in residence

Meet Rachit Agarwal, our Entrepreneur in Residence at Maloka, who also serves as the Business Head & Co-Creator of NeoYug.

With an rich entrepreneurial journey spanning 7 years, has walked the path of entrepreneurship, successfully steering a bootstrapped venture in the creative domain. Rachit holds a postgraduate degree in business management, which laid the foundation for his career in the development sector. In this unique role, he immersed himself at the grassroots level, travelled extensively into the deep pockets of rural India, acquiring invaluable insights that honed his skills in business operations, strategy, and innovation.

Beyond the corporate realm, Rachit is a multi-faceted individual. He is also an accomplished artist, whose creations come to life on canvas. He sees his artistic endeavors as offering a distinct perspective on creativity and growth, enriching his approach to both business and life. One of Rachit’s standout skills is his ability to manage businesses end to end, from strategic planning to execution.

Moreover, he firmly believes in the transformative power of a supportive and engaged community in nurturing business growth. His role extends beyond leadership; it encompasses the art of community building and building meaningful connections, creating an ecosystem where businesses thrive. His diverse expertise and commitment to community-building make him an integral part of the NeoYug journey towards redefining personal and business growth in Bharat and beyond.

Nathasha Kumar

Founder & Managing Partner

Nathasha Kumar is the founder and managing partner at MALOKA.
Where she is building and investing in community and creator-driven companies. A serial entrepreneur with over 12 years of entrepreneurial experience, she has founded, built, and scaled multiple businesses in diverse domains, such as community commerce, D2C, fashion, and lifestyle.

A first-generation entrepreneur, Nathasha brings the capability of building from the ground up.
Be it finding the right idea, building a proof of concept and finding talented folks to build with. Her core thesis in life revolves around co-creation. Hence, the central thesis at Maloka is leveraging the power of communities and creators to co-build the companies that fit the future of humanity and creation.

Nathasha plays an active role in the startup ecosystem. She works with many young startups and invests in early-stage companies. An avid traveller and seeker of experiences, she likes to push the boundaries of norms and concepts in society. Her mission in life is to empower, connect people and creatives to pursue their dreams and turn them into sustainable businesses.

Sapna Kumar

Head Buying & Sourcing

Sakshi Malpani

Social Media & Content Executive

Sakshi is our in-house Social Media and Content Executive. She excels in creating engaging content and crafting effective social media strategies. Alongside her role, she is a proficient Kathak dancer having represented India across various states and nations and a content creator in her own right with a keen understanding of digital platforms.
Driven by a natural curiosity, she is constantly seeking opportunities for growth and learning.

She is acutely attuned to the pulse of Gen-Z and the burgeoning creator economy which gives her an advantage over the landscape of digital content creation. This perspective remains at the forefront of engaging, relevant, and authentic content in an era defined by Gen-Z.

She finds inspiration in her travels, which she approaches with a keen sense of wonder. These experiences not only provide her with a broader perspective but also serve as a wellspring of ideas that enrich her professional endeavors.

John Doe 4

Chief Executive Officer (CEO)

A marketer on weekdays and a runner on weekends, Gundeep seamlessly toggles between his two passions.

With an experience of over 10 years, Gundeep has been a driving force behind the growth and success of the brands he has worked with. Throughout his journey, he has had the privilege of working with renowned brands, including Matrimony.com, Vistara, Pizza Express, Chili’s, LinkedIn, and Paytm etc.

Gundeep is results driven and excels in strategy and creativity, always evolving in the dynamic digital marketing world to keep clients ahead. When he’s not busy transforming businesses, Gundeep also likes to prepare the next generation of marketers. He is an active guest lecturer at Hansraj College and is an SME with UpGrad.

Sahil Kumar

Entrepreneur in residence

Sahil Kumar is passionate about transforming Brands and is an Entrepreneur with over 7+ years of dedicated experience.

As a seasoned creator, Sahil has worked with various brands, helping them evolve, innovate, and thrive in today’s dynamic marketplace. His entrepreneurial spirit has driven him to create and lead ventures that challenge the status quo and explore new horizons. Him being committed to harnessing experiences and insights to drive positive change and growth for brands and businesses.

With a background in marketing, he brings a wealth of knowledge and expertise. Over the years, he’s worked on diverse marketing campaigns, from strategic planning to execution. His experiences span across various industries, allowing him to adapt and thrive in dynamic environments. He is passionate about crafting innovative marketing strategies that drive brand visibility, engage audiences, and deliver measurable results.

His abilities help leverage skills and insights to help businesses or problem statements. In addition to a wealth of international sourcing experience spanning over a decade, where he has overseen categories such as lifestyle products and merchandise, his added advantages with fluency in Chinese and several other languages bring ease of communication with Vendor partners & clients.

Gundeep Singh

Partner - Digital Initiatives

A marketer on weekdays and a runner on weekends, Gundeep seamlessly toggles between his two passions.

With an experience of over 10 years, Gundeep has been a driving force behind the growth and success of the brands he has worked with. Throughout his journey, he has had the privilege of working with renowned brands, including Matrimony.com, Vistara, Pizza Express, Chili’s, LinkedIn, and Paytm etc.

Gundeep is results driven and excels in strategy and creativity, always evolving in the dynamic digital marketing world to keep clients ahead. When he’s not busy transforming businesses, Gundeep also likes to prepare the next generation of marketers. He is an active guest lecturer at Hansraj College and is an SME with UpGrad.

In his free time, Gundeep finds solace and rejuvenation through long-distance runs. He has completed a full marathon and numerous half marathons and 10ks. For Gundeep, these extended runs are not just physical challenges but also opportunities to find clarity in both his personal and professional life.